HWP: State of the Union

Unlocking Data, Empowering Efficiency

HWP is transforming how we leverage data, moving from siloed information to a Unified Data Platform (UDP) built to drive monetization, operational efficiency, and strategic insights across the organization, starting with Hollywood Park.

The Foundation: Unified Data Platform

In less than a year, we've partnered with Google/PMY to build a robust Unified Data Platform (UDP) within the Google ecosystem. This platform preserves raw data while creating refined, analysis-ready datasets in BigQuery, laying the groundwork for advanced AI capabilities.

Ingested Data Sources

Expanding Data Horizons

Our roadmap includes integrating additional critical data sources to enrich our UDP, providing a more comprehensive view of operations and customer interactions at Hollywood Park.

Upcoming Data Integrations

Strategic Vision & Roadmap

With a new 2-year PMY retainer, our focus is on strategic expansion. We are building a rolling 6-month roadmap that balances the needs of our analytics teams with operational requirements to empower efficiency across all properties.

Rolling 6-Month Roadmap Process

Assess

Evaluate lift for adding new data sources.

Prioritize

Balance analytics vs. operational needs.

Develop

Ingest and refine new data sets.

Deploy

Enable new reporting and AI workflows.

AI in Action: Practical Applications

Our clean data foundation in BigQuery allows us to harness Gemini AI for tangible business outcomes. We are developing automated workflows that turn static documents and manual processes into actionable intelligence, driving efficiency and uncovering savings.

Automated Contract Management

From auto-renewal alerts to drafting cancellation notices, AI streamlines contract lifecycle management.

Contract.pdf

→

Ingest & Analyze

→

Trigger Action: Draft Cancellation

Automating Repetitive Operational Tasks

We're eliminating manual data entry and repetitive checks, freeing up our teams to focus on high-value activities and making our data instantly actionable.

Chargers Event Sheet Generation

Before: Manual & Unstructured

✗ Manually scan 200+ data points per game.

✗ Copy/paste data into a 30+ page fillable PDF.

✗ Re-verify all data points before the event.

✗ Post-event data is locked in PDFs, unusable for analysis.

After: Automated & Actionable

→ Click "Create Game Day Doc".

→ Before event, click "Finalize Game Day Doc".

→ Done.

→ After the event, data is structured in the UDP, ready for analysis.

Lien Notice Processing

Before: Manual Data Extraction

✗ Download lien notice document.

✗ Read multi-page docs to find relevant data.

✗ Manually copy/paste data into a Google Sheet.

✗ Data is siloed and managed only in the sheet.

After: Automated Ingestion

→ User drops file into a designated Google Drive.

→ Done.

→ Data is auto-extracted to the Sheet and stored in UDP.

→ Data becomes available for large-scale analysis.

Compliance & Scalability by Design

Our ecosystem is built for scale, with a robust data tagging strategy that ensures privacy and compliance requirements are met across all properties. This allows us to manage complex data ownership and usage restrictions effectively.

Example: Parking Data Compliance

Data Set: Hollywood Park Parking Data - Chargers game

Platform: ParkHub

Ownership: Lot A Operator

Usage Rule: Operational Purposes Only

Platform: ParkWhiz

Ownership: Marketing Dept.

Usage Rule: Marketing & Analytics Permitted